Dr. Cosette Joyner Martinez

After working in the fashion industry for 15 years, Dr. Joyner Martinez earned her advanced degrees in Apparel and Textiles from Kansas State University before working for Oklahoma State University for 12 years. Joining the faculty as an Associate Professor in the School of Family & Consumer Sciences at Texas State University in 2023, she teaches courses related to the social psychology of clothing, sustainable fashion, and product development. Her research has focused on educational mechanisms for sustainable consumption, exploring how personal style and authenticity, minimalism, and mindful consumption may encourage more meaningful relationships with the clothes. Her current work focuses on the role of spirituality and spiritual practice as mechanisms for mindful consumption, as described in her 2020 publication, Fashion & the Buddha in the Clothing and Textiles Research Journal. She is an international scholar with over 40 peer-reviewed publications and has conducted several large-scale federally funded research projects. Her publications can be found in the premier sustainability- and fashion-related journals, including the International Journal of Sustainability in Higher Education, International Journal of Consumer Studies, the Journal of Cleaner Production, and Cleaner and Responsible Consumption. She is a board member for the Sustainable Fashion Consumption Network, an international working group that investigates the mechanisms and barriers to sustainable fashion consumption. She also serves on the editorial board for the International Journal of Sustainable Fashion and Textiles. Dr. Joyner Martinez is a graduate of the Osage Forest of Peace School of Spiritual Direction, and she holds a teacher certification from the Mindfulness Institute for Emerging Adults. She created The Mindful Dresser as an outreach platform for clothing users who are interested in evolving their relationship with clothing and to encourage other scholars to consider spirituality as an important aspect of experience that deserves more attention in consumer behavior scholarship.