Buying is an art and a science. The buyer has to be able to apply trends, color direction, and mitigate risks with new ideas.
Fashion merchandising at Texas State covers every part of the business — from textiles and promotion to product development, buying, and retail management. Along the way, you’ll master industry-standard digital tools that prepare you to thrive in a world where fashion meets technology.
Every student completes a professional internship and graduates with both a fashion merchandising degree and a business administration or mass communication minor — the combinations employers are looking for.
Our program is designed to challenge you — and prepare you. You’ll sharpen critical thinking, communication, and analytical skills while working hands-on with the same technologies driving the global fashion industry.
Through technology-based assignments, industry visits, and corporate-sponsored projects, you’ll connect classroom learning to real-world practice. Strong partnerships with major brands give you direct access to industry thought leaders, while collaborative coursework prepares you for team-oriented leadership roles.
The result: you don’t just graduate with knowledge — you graduate with experience, confidence, and an edge in a competitive market.
